Roxy Grace Offers Natural Lip Balm, Body Scrubs For Girls Via Madison

Roxy Grace Offers Natural Lip Balm, Body Scrubs For Girls Via Madison

Originally Posted from www.connecticutmag.com

There’s a new girl on the Shoreline, and her name is Roxy Grace.

She’s smart, well-liked, a great listener, and sees the good in everyone. Her studies always come first, and she spends her free time listening to music and volunteering in her community. Roxy is the best friend you’ve always wanted, and the fictional face of the recently launched Roxy Grace and Company.

What began as a “do it yourself” natural beauty product business has now evolved into a company that promotes wellness and gratitude in an effort to fight bullying.The genesis of Roxy Grace began when Madison residents Michele Daniels and Lynne Dominick, along with Andrea Ort of Guilford, were looking for healthy beauty products to sell on their wellness website, blackswanwellness.com. Daniels and Ort are both dental hygienists and Dominick, who lives in Manhattan during the week, worked in fashion and beauty publishing for magazines such as Vogue, Allure and Elle. Their search led them to Tammy Rogers, a Madison aesthetician who had long been an advocate of non-toxic skin care, having produced her own line of products.

 “At first, we thought of lip balms as an initial product to offer because they have natural appeal. Then we thought why not do something that can be constructed where you’re actually doing an activity. We wanted to educate children about what they were putting on their skin at an early age and show them how easy it was to create a natural beauty product,” said Dominick.

While Roxy Grace offers a variety of DIY lip balm and bath scrub kits, the heart of the company is more than just skin deep. The women plan to use the kits to promote goodness and gratitude amongst girls specifically between the ages of 8-13, although Roxy Grace products are attracting all age groups.

“Obviously, creating safe products is one way to do something beneficial, but with kids you want to instill something good beyond just being natural,” Dominick said.As fortune would have it, Dominick was having lunch with a friend who insisted she meet Shoreline resident Anne Kubitsky, founder of the Look for the Good Project which encourages people to create “gratitude postcards” as a way to bring meaning and purpose to their lives.

After the Roxy Grace team met Kubitsky, everything just clicked. They connected to Kubitsky’s message that, “Gratitude is good for the community. It improves your mood, strengthens relationships, increases the ability to deal with adversity, and it helps you connect with something larger than yourself.”

The team shared, “We thought how fantastic would it be to expose girls to the Look for the Good Project by including postcards with the kits for them to create while they’re having fun making the beauty products. They can upload their postcards to share on social media such as Facebook and Instagram and also email Roxy Grace to showcase on the website’s “Gratitude Gallery.” Each week, the Roxy Grace team will select a special “Rox Star of the Week” with a special gift awarded to the winning postcard.

Currently sold on the Roxy Grace website, customers can order lip balm, body scrub and soon to be offered bath fizzy kits stocked with ingredients to create individually sized products.

See the full story at the Shoreline Times.

(This article was originally published on a different platform. Some formatting changes may have occurred.)

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