Girls, beauty is more than skin deep with Roxy Grace DIY skin care products

Girls, beauty is more than skin deep with Roxy Grace DIY skin care products

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MADISON >> There’s a new girl on the Shoreline, and her name is Roxy Grace.

She’s smart, well-liked, a great listener, and sees the good in everyone. Her studies always come first, and she spends her free time listening to music and volunteering in her community. Roxy is the best friend you’ve always wanted, and the fictional face of the recently launched Roxy Grace Company. What began as a “do it yourself” natural beauty product business has now evolved into a company that promotes wellness and gratitude in an effort to fight bullying.

The genesis of Roxy Grace began when Madison residents Michele Daniels and Lynne Dominick along with Andrea Ort of Guilford were looking for healthy beauty products to sell on their wellness website, Daniels and Ort are both dental hygienists and Dominick, who lives in Manhattan during the week, worked in fashion and beauty publishing for magazines such as Vogue, Allure and Elle. Their search led them to Tammy Rogers, a Madison esthetician who had long been an advocate of non-toxic skin care, having produced her own line of products.

“At first, we thought of lip balms as an initial product to offer because they have natural appeal. Then we thought why not do something that can be constructed where you’re actually doing an activity. We wanted to educate children about what they were putting on their skin at an early age and show them how easy it was to create a natural beauty product,” said Dominick.

While Roxy Grace offers a variety of DIY lip balm and bath scrub kits, the heart of the company is more than just skin deep. The women plan to use the kits to promote goodness and gratitude amongst girls specifically between the ages of 8-13, although Roxy Grace products are attracting all age groups.

“Obviously, creating safe products is one way to do something beneficial, but with kids you want to instill something good beyond just being natural,” Dominick said.

As fortune would have it, Dominick was having lunch with a friend who insisted she meet Shoreline resident Anne Kubitsky, founder of the Look for the Good Project which encourages people to create “gratitude postcards” as a way to bring meaning and purpose to their lives.

After the Roxy Grace team met Kubitsky, everything just clicked. They connected to Kubitsky’s message that, “Gratitude is good for the community. It improves your mood, strengthens relationships, increases the ability to deal with adversity, and it helps you connect with something larger than yourself.”

The team shared, “We thought how fantastic would it be to expose girls to the Look for the Good Project by including postcards with the kits for them to create while they’re having fun making the beauty products. They can upload their postcards to share on social media such as Facebook and Instagram and also email Roxy Grace to showcase on the website’s “Gratitude Gallery.” Each week, the Roxy Grace team will select a special “Rox Star of the Week” with a special gift awarded to the winning postcard.

Currently sold on the Roxy Grace website, customers can order lip balm, body scrub and soon to be offered bath fizzy kits stocked with ingredients to create individually sized products.

“You can make the products to give as gifts, or host a DIY party at home. We recently sold kits to a teacher planning to use them as a teaching tool in her science class. We would also love to find brand ambassadors to sell Roxy Grace kits as a way to raise money for their organization of choice.” shared the Roxy Grace team.

With lip balm flavors such as vanilla sugar, strawberry parfait and white chocolate and body scrubs filled with the scents of sugar cookie, gingerbread and pumpkin it’s no wonder the products seem good enough to eat!

The Roxy Grace Company’s ultimate goal is to encourage girls to engage in positive, creative projects and at the same time reflect on what they are grateful for in their own lives. They believe if kids spend their time doing something creative and thinking about looking for the good, they will be less likely to engage in negative, mean behavior such as bullying.

“The whole anti-bullying platform … to think that we can do this through a simple kit, and to be able to really do something that is positive … how great is that?!” Dominick exclaimed.


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