When you think of all-natural bath and beauty products, do you imagine woodsy smelling products in earth tone colors that are overpriced and just plain boring? Andrea Ort and Michele Daniels did, and in 2014 they had an idea: what if they could create high-quality bath and beauty products that were not only all-natural, non-toxic, and safe to use, but also deliciously scented, playfully designed, and luxurious, all at an affordable price? It was from this idea that the Roxy Grace Company was born. Their goal was to create products that customers would rave about. Products made with love and care that will make people feel fabulous both inside and out.
Andrea and Michele are two working moms based on the Shoreline, in Connecticut. They both hold degrees in Allied Health and Science. And in 2014 armed with their science backgrounds and nothing more but their own funds, they embarked on their dream venture. They started creating, and testing and through much trial and error finally came up with their initial product line which consisted of only three DIY products. They knew they were on to something big when they first debuted their products at a holiday show that very first year, where they completely sold out of all their products in two days!
Andrea and Michele want to inspire women and girls of all ages to want to choose all-natural bath and beauty products, not only because they are good for you but also because they make you feel good. Their goal is to break the cliche’ stereotype surrounding all natural products and to provide products that aren’t dull or boring but are fresh, fun and a little feisty. Another very important aspect of the company is Kindness. Andrea and Michele strive to foster Kindness in girls and so they added a splash of kindness to their DIY kits by forming the Kindness Club, which places an emphasis on creating products and then sharing them to bring happiness to others. To help convey their message they created the Roxy Grace girl. A fictitious character that embodies the girl or woman that will use their products. The Roxy Grace girl is creative, confident, trendy, a little edgy, and ultimately a leader. Our products are designed to embody this unique and playful spirit by celebrating individuality and striving to make every women and girl feel good in her own, healthy, beautiful skin.
From their humble beginnings of just three products, they have expanded their product line to now over 70 products, including six DIY kits, and a wide range of ready-to-use bath and beauty products which include bath bombs, lotions, body washes, bath salts, body scrubs, soaps, bug spray, and anti-bacterial hand wash, as well as an extensive collection of customizable items. Andrea and Michele’s goal is to ensure that every Roxy Grace product is made with only the finest, all-natural ingredients and free of irritants, synthetics, and additives. Handmade with love and care, every scent, color, flavor and design has its own vibrant personality, making every product as special and unique as the people who use them.
Roxy Grace has rapidly expanded over the last two years and is now sold in 13 different physical stores and counting! Roxy Grace is also available through online retailers including Etsy, Darby Smart, Amazon and social media platforms. A major part of what has made Roxy Grace such a success has been our incredible customers. As a 5-star rated company, we pride ourselves on providing a top-notch experience to every customer and believe in going above and beyond their expectations to ensure their satisfaction and appreciation. We would not be where we are today without your feedback, so we always welcome suggestions or comments so that we can continue to create products that truly work for you.